From November 5 to 10, 2024, the 7th China International Import Expo (CIIE) was held at the Shanghai National Convention and Exhibition Center. With the theme of "Global Vision, Local Connections - Innovation and Opportunities Toward 2025", GL events presented its three core businesses in the Trade in Services section (Hall 8.2, Booth C2-01), showcasingits expertise in "Glocal (Global+Local) " strategy.
Glocal Strategy Continues to Deepen, Opening a New Chapter in Chinese Market
Since its first participation in the CIIE in 2019, GL events, with its global localization strategy, has been actively exploring strategies based on the Chinese market while possessing rich international background resources. By continuously deepening localized operations, the group has achieved the implementation of many innovative results. At this year's CIIE, GL events exhibited many case studies from its three divisions : LIVE , VENUES and EXHIBITIONS, comprehensively demonstrating the group's innovative breakthroughs and service commitments in China.
On the morning of November 6, Ms. Inès Ginon, President of GL events Greater China, delivered a welcome speech and shared how the Group responded quickly to market changes and a brand-new business pattern on the theme of new environment and new opportunities.
Mr. Philippe PASQUET, President of GL events Exhibitions, gave a comprehensive introduction to the group's Exhibitionssector and interpreted the planning and prospects of the thissector under the future diversified emerging industries.
Mr. Philippe PASQUET, President of GL events Exhibitions, gave a comprehensive introduction to the group's Exhibitionssector and interpreted the planning and prospects of the thissector under the future diversified emerging industries.
During the event, government leaders and a delegation from the French Consulate visited the booth for a guided tour and to explore new opportunities for cooperation. Between November 6th and 7th, Wu Jincheng, Mayor of Pudong New Area, and his delegation visited the GL events booth to discuss in detail the Group's core businesses and services, investment plans, project progress and other exhibition information. Ms. Wei Lan, Deputy District Mayor of Xuhui District People's Government of Shanghai, led a delegation to visit the booth to learn about the Group's operating model, market expansion, future plans and other content. In addition, Mr. Joan Valadou, Consul General of France in Shanghai visited the booth, and the management teamof GL events Greater China introduced the group's development achievements in China to the ambassador.
During the six-day exhibition period, the group also received special visits and in-depth exchanges with leaders from the China Council for the Promotion of International Trade, the Beijing Municipal Bureau of Commerce, the China Council for the Promotion of International Trade Harbin Committee, the Shanghai Municipal Commission of Commerce, as well as the leader of Tianjin City, Fujian Province, Hainan Province, Zhengzhou City, Wuxi City, Hangzhou City, Yiwu City, Shenzhen City, Chengdu City and other places.
A Number of Major Announcements: Two Major Venue and New Programs
The launch of the two brand new venue projects has become one of the highlights of GL events at the CIIE. Mr. Ji Qing, Deputy General Manager of Greater China Venue Management Section and Executive General Manager as for the second phase of China’s National Exhibition Center, introduced the overall layout plan of the venue and the intelligent management system from the perspective of the project manager.
Mr. Zhang Kai, General Manager of GL events CCI Guangzhou Development Co.,ltd. gave a speech entitled “Guangzhou's New MICE Power: Double Pavilions in One Exhibition, New Chapter in the Bay Area”, focusing on the construction and launch of the Guangzhou Aerotropolis Expo Center (GAEC) project. In the future, the launch and use of the Phase II Project of Beijing New International Exhibition Center and Guangzhou Aerotropolis Expo Center will not only provide first-class facilities and services for various large-scale events and conferences, but will also further contribute to the sustainable development of China's MICE industry.
As one of the three core businesses of the Group, the exhibition organizing section also brought a brand-new work on the site of the CIIE. Fashion Source Shenzhen will be held in Shanghai for the first time in 2025. Mr. Zhang Pengcheng, Marketing Director of GL events-Pengcheng (Shenzhen) Exhibition Co., Ltd. . shared his insights on the latest developments in the fashion and textile industry from multiple dimensions, and gave a comprehensive introduction to the project as a one-stop business, trade and exchange procurement platform for the entire industry chain built for textile and apparel practitioners.
In addition, China Association of Clinical Laboratories Practice Expo (CACLP ) has officially announced that it will be held at the Hangzhou Convention and Exhibition Center in 2025. Ms. Karen Dai, the General Manager of GL events Ruihe (Shanghai) Exhibition Co., Ltd. said that the team will combine with the local industry layout, effectively serve the industry information exchange, achievement transformation and technology transaction, and continue to promote the extension and optimization of biomedical exhibition resources in more regions.
Mr. Dong Chiming, General Manager of CIEC GL events (Beijing) International Exhibition Co., Ltd. and Ms. Stella Liu, General Manager of GL events Exhibitions (Harbin) Co., Ltd. shared exciting project updates on the home & furnishingand agriculture sectors of GL events Exhibitions.
Mr. Dong Chiming gave a speech on the integration and upgrading of the three major home furnishing industries at the exhibition, and talked about the road to upgrading and reform for the 2025 China Home Furnishing Expo.
Ms. Stella Liu brought new trends in agricultural development and a new layout for exhibition and conference linkage driven by industry development.Ms. Stella Liu brought new trends in agricultural development and a new layout for exhibition and conference linkage driven by industry development.
At the same time, Mr. Wang Wei, Head of GL events Greater China International Exhibition Department, brought a lot of wonderful case sharing around domestic and international exhibition business.
Mr. Wu Xucheng, Deputy General Manager of GL events Live (Shenzhen) Co., Ltd. gave an in-depth explanation on the strategic thinking of GL events Greater China in the field of events and sports events under the topic of " Under global economic transformation：How to break through the situation and face new opportunities ".
Industry experts were also invited to gather at the booth to discuss industry trends and solutions in a panel discussionOn the morning of November 7, a panel discussion on the theme of “Shaping the Future: Emerging Trends and Consumer Insights in Home Design” was successfully held. Invited guests included Mr. He Xin, General Manager of Home Furnishing Soft Decoration Media Division of Sina, Ms. Wu Chen, CEO of SHANG XIA, Ms. Mao Xuelei, Founder of MaoCreations, and Mr. Dong Chiming, CIEC GL events (Beijing) International Exhibition Co., Ltd. , were invited to discuss the future of home design. The four guests explored the infinite possibilities of home design from different dimensions such as emerging trends, consumer behavior insights, craftsmanship, and environmental sustainability, bringing a wonderful feast of inspiration to online and offline participants and triggering a lively discussion among the professional audience and guests present.
On the afternoon of November 7, the event kicked off with a discussion on “Shaping the New Ecology of Fashion Textile Industry”, focusing on the sustainable development and technological innovation of the fashion textile industry. Mr. Ye Qizheng, Founder and Editor-in-Chief of Fashion Trend Digest and Founder of DADASHOW, Ms. Tao Ke, Marketing Director of Soundwhite Group's Kuangbo Venture Group, Mr. Yang Chunhua, Deputy General Manager of GL events Pengcheng (Shenzhen) Exhibition Co., Ltd., and Ms. Zhang Wenyu, Director of Sustainable Innovation and International Business of GL events Pengcheng (Shenzhen) Exhibition Co., Ltd., were the guests of this panel discussion, and they discussed the sustainable development and technological innovation of the future fashion and textile industry with professional visitors online and offline. Industry leaders shared many vivid and practical cases on site, generating effective industry solutions and innovative thinking.
Focus on Green Conventions Empowering City Brands
As one of the themes of the booth design, GL events successfully conveyed its green and sustainable concept by creating an innovative booth design and interactive experience. The Group's CSR policy, which began more than ten years ago, is deployed consistently across its extensive French and international operations, with a commitment to meeting customer expectations and requirements for all types of activities while being more innovative, environmentally friendly and socially responsible.
By 2023, the proportion of renewable energy used by GL events will reach 73%, overall carbon dioxide emissions will be reduced by 6% year-on-year, and the total energy consumption of 80% of its venues will be reduced by more than 30%. In the future, the GL events Greater China team will continue to implement sustainable concepts and create “green exhibitions” through measures such as reducing energy consumption and promoting renewable energy in various exhibitions and events.
Looking to the future, GL events will continue to deepen its “Bringing People Together” corporate philosophy of gathering for a grand event in the future, work with a more diverse range of partners, explore diverse paths of sustainable development, and bring new opportunities for industry innovation and global cooperation.
