In this long-awaited spring, the 33rd China (Beijing) International Wallcoverings & Home Furnishing Exhibition (referred to as “BWFE” hereinafter) was consummated in Beijing under the sponsorship of China International Exhibition Center Group Co., Ltd., GL events, and the organization of CIEC GL events（Beijing）International Exhibition Co., Ltd.
From March 26th to 28th, the 3-day exhibition displayed wallpapers, curtains and accessories, home textiles, art coatings, high-end decorations, and other integrated home furnishings. The event has engaged many professional visitors nationwide from dealers, agents, real estate purchasers, designers, etc.
The 2023 BWFE has pooled multiple home furnishing brands and established resources and gained insight into the industry trends, calibrating wallpapers and curtains as a pivot to facilitate a magnificent transformation in the entire industry and re-inventing the unique value of the home furnishing industry in all aspects.
When the dust settles, all ambitious ideas and nuanced moments are mingled into signals beaming close.
Signal #1
With sophisticated thinking in home furnishing
Aggregate brands’ substantial force
As the wave of opportunities from real estate booms subsides and consumers’ demand for home furnishing upgrades, the industry can no longer make it up in volume. Facing an industrial transformation, both veterans and newcomers have redeployed their layout, from design and development to manufacturing and channels.
As an established event specialized in this industry, the 2023 BWFE reviewed its positioning and value to give full play to an aggregation platform under the theme "Break Through, Gather Momentum". The exhibition linked high-quality exhibitors across the value chains. The well-planned layout in the halls has brought out the best of both the exhibition and the brands in a harmonious furnishing landscape.
At the event, LEADSHOW launched its 5th-generation wallpapers, a new eco-friendly home furnishing product that pioneers the use of a new type of molecular material. Its gel-free construction is 50% faster than traditional manner. ARTSKY also exhibited its new wallpapers and curtains, including Little Mustang (the wallpaper), Evening Bell Ringing at the Nanping Hill (super bacteriostatic curtain), and Swan Lake.
The new collection of wallpapers - Original series, developed by Topli, integrates modern design into marble decoration and applies to various styles such as luxe minimalism, new Chinese style, and minimalism. Ocity announced the one-stop home shopping solution that integrates the home furnishing package, furniture package, accessory package, and smart wallpaper package".
Milan displayed a series of wall coverings that can fully remove aldehyde and make sterilization and customized curtains, while YYBS introduced its modular space products that integrate wall panels, wallpapers, curtains, and even home textiles. Yulan focused on upgrading the supply and service operation system of home furnishing products by providing products and policies to assist new franchisees in transforming from a wallpaper store to a whole home furnishing store.
Lianlaoban took many new actions, including cooperation policies for the full-range processing and operation service centers, systematized home furnishing service packages, and the digital holographic hall. Meanwhile, the "Red Harmony" under Ruby provided affordable curtains, and Amazon Wallpaper rolled out new trendy products which combine modern elements and traditional Chinese elements.
In addition, various well-known brands, including Uniwal, Yihe Wallpaper, Lalisa, Xidamen, Butianxia, Ossili, Weize, Sincerus Bai Bi, Ousilan, ZYER, A Feather, and Dushi Yashe, also showcased their items in this wonderful feast for dealers, designers, and consumers.
Voice from Exhibitors
Kang Jiaxiang, General Manager of Uniwal GroupUniwal has been part of the BWFE since the infancy of the event nearly 20 years ago. We witness how it grows from a wallpaper exhibition to a professional and integrated home furnishing exhibition. It is accurately positioned and is crucial to the industry.
Dai Yuntao, General Manager of Yulan Group
The BWFE is a highly professional exhibition that includes all categories of wall decoration materials and overall home furnishing. It is a vane of the industry. That’s why Yulan has been present for 17 consecutive years.
Zhang Jie, Marketing Director of LEADSHOW
LEADSHOW has never missed the BWFE. This exhibition has enjoyed huge visitor traffic. Our great display brings good performance.
Chang Liang, CEO of Ocity
The BWFE has been the major partner for Ocity, and it is also the best wallpaper and fabric exhibition
After being aware of the changes in the industry and market, brands made their reactions, while the BWFE keenly captured their dynamics and provided an integrated platform for major brands to fully show themselves. It is collecting the sparks of the industry in the new era to add to a roaring fire.
Signal #2
Accurately Match Industry Resources
Promote Business Deals by Grasping the Best Timing
In the furnishing community the BWFE has been one of the most valuable platforms for the industry and especially the wallpaper and curtain section. This year's event, continuing its traditions, also aims at new trends such as combined category and scenario-based integration, sticking to the core value of deal closing online and offline.
To make maximum use of the unique exhibition and trading platform, the 2023 BWFE precisely matches the supply and demand by connecting the exhibitors to their targeted customers. The organizers also use this official vertical exhibition to bridge professionals of new technologies and new models in the upstream, midstream, and downstream industries. Moreover, the event seeks to share trends and cutting-edge technologies and offer direct consultation to exhibitors, distributors, purchasers, designers, and professional buyers, facilitating cooperation on site.
The 2023 BWFE integrated industrial resources. Besides the existing traditional distributors and agents, the event also vigorously expanded targeted visitor base from designers, real estate, hotels, and homestays. In addition, the exhibition organizers also invited industry associations and institutions such as the Jilin Association of Interior Decoration, Shenyang Association of Interior Designer, Zhengding Association of Furniture, Shanxi Association of Customized Home Furnishing, Linfen Decoration Association of Shanxi, and Qingdao Association of Interior Decoration. This not only helped dealers choose trustworthy franchised brands but also professionally guided designers in selecting products and materials, covering the last mile for them.
In addition to traditional media, the organizers also collaborated with dozens of industry media such as the Home section of Sohu Focus, Netease Home, Shejiben, Huiya, Jiuzheng Building Materials, Fangtianxia, ArChina, and BM Link to combine live streaming, virtual exhibition, and other online services. In this way, the event has strengthened its presence online and facilitated deals offline, creating a transparent and efficient business circle.
As an exhibition across the spectrum of the home furnishing industry, the 2023 BWFE is using its authoritativeness and clusters to pool resources for efficient match-making. The show is committed to creating a platform for realizing commercial value, and guiding industrial integration in the era of integrated home furnishing.
Voice from visitors
Visitors from Inner MongoliaI am a car accessory manufacturer and plan to transition into home furnishing. I have heard that the BWFE is an authoritative exhibition in the industry, and I have been expecting it for 3 years. Finally, I come and feel that this exhibition is great and popular! I have collected a lot of brand information, and it’s really useful!
I am a designer of soft clothes. This time, I came to 2023 BWFE to find high-quality brands for cooperation and also to know more about fashion trends. We have found One Picture, which is in line with our expectations.
Visitors from Hebei
I am a curtain dealer and have been attending the BWFE since I started my career in the industry. At this year's exhibition, I see many curtain brands, and many other categories of products. That’s good.
Visitors from Hubei
I am the owner of a home furnishing design studio. I have seen many novel designs and multiple categories of products during this exhibition. I have also ordered products. I am very satisfied.
Signal #3
Foresee New Clues for Future Home Furnishing
Guide the industry in the forward-looking direction
As consumer needs are improving, their aesthetic and lifestyle have also changed subtly for new desire for one-stop shopping and overall home furnishing is emerging. The industry is embracing a new era when the demands for whole-house customization are rising. In the face of the new segment, the entire industry is gearing up on a new starting point.
Just as the industry’s glorious past enabled the event’s previous success, the exhibition organizers are considering how to take on more industry responsibilities to help transform and adjust traditional home furnishing while empowering brand and commercial value.
With the advent of whole home furnishing, the demand for integrated and scenario-based home furnishing has increased significantly, and the supply chain also faces restructuring and optimization. The 2023 BWFE also hopes to create a home furnishing supply chain optimization platform that guides major brands in the new era to change their strategies. The platform will break barriers in traffic, resources, and channels across the value chain, and develop the thinking of integrated design, production, and marketing.
To boost morale and explore how to adjust and upgrade the industry in the next course, this exhibition held concurrent activities such as Fashion Style · Space | 2023 Home Fashion Trend Release, 2023 Wallpaper Customization Industry Trend Summit and Dealer Conference, Enabling Terminal & Evolve for the Future | New Media Operation Practice, Design Culture Pioneer Forum, Art Design Award - Finals and Award Ceremony of China Interior Design Competition. Industry trends and market signals in the new era of home furnishing have been well communicated among the furnishing geeks.
Highlights
Recovering from the rampant pandemic, the industry is breaking through the bottleneck to renew itself to gather momentum.
The 3-day event might be far from quenching your thirst. Just take a break, as the 34th China (Shanghai) International Wallcoverings & Home Furnishing Exhibition will serve another feast at Shanghai New International Expo Center (SNIEC) from August 10 to August 12, 2023.
Connect the ecosystem of home furnishing for the shared future.
We will see you in Shanghai in August!