Metaverse Lab by GL events, a subsidiary of GL events, entered into a strategic partnership with Cocos, the world's leading digital interactive content development platform in January, 2022.
With the mission of the integrated provider of events solutions & service for cities, and corporate marketing, Metaverse Lab by GL events drives the technological innovation through the cutting-edge concept of “metaverse + exhibition”. By leveraging the engine expertise of Cocos, it constructs a Metaverse MICE Ecology, and through continuous innovation, delivers high-value exhibition, event and live solutions for exhibition organizers, institutions and corporate clients.
Integrating the cutting-edge technologies, innovating the application solutions and commercializing the technologies, Metaverse Lab by GL events will continue to explore and integrate cutting-edge technologies, bring new forms, new products, new technologies and new scenarios of "Metaverse + MICE" to better serve the Chinese and global markets, organizations and corporate clients, empower the sustainable development of the big exhibition industry with digital technologies, and become the preferred partner for the application of metaverse technologies in the field of exhibitions, events and sports events.
Founded in 1978 and headquartered in Lyon, France, GL events is listed on the Paris Stock Exchange. Three business divisions make up the core business of GL events: venue management, exhibition organizing, as well as events and live operations. Through a vast worldwide network of more than 90 offices, 359 exhibitions and event brands, as well as 50 venues, it assists the hosting of more than 3,700 events annually on average and makes vigorous promotion for 27 MICE destinations. With a turnover of €1.173 billion in 2019, it is among the top global MICE companies.
With 14 companies, GL events China hires more than 620 employees in 18 cities, serving 25 events and sports events with an average exhibition area of 900,000 square meters each year. In addition, the company owns two venues and assists the operation of 10 professional exhibition halls.
Founded in 2010, Cocos is the world's leading digital interactive content development platform. With its technical capabilities, Cocos engine provides developers with easy-to-use creation tools. Cocos has actualized the creativity of auto industry, digital interactivity, education, and other fields. Cocos engine is now assisting 1.5 million developers in 203 countries and regions around the world, to benefit more than 1.6 billion end users worldwide.
