On November 8, GL events Group ("GL events") made the Asian debut of "Digital Carbon Neutrality" Solutions for MICE Cities at the New Products & Services Launching Center of the Fourth China International Import Expo, dedicating to accelerate the industry transformation to green and intelligent, improve the level of exhibition services, and achieve green and efficient management and operations of the exhibition industry. With the corporate’s advantages of global resources and network, it will help cities to build into international events, activities and exhibition destinations, and empower cities to build a better one.
Building a New Scheme for Sustainable Development of MICE Cities
Co- President of Greater China, GL events Group, Ms. Inès GINON said that GL events has accumulated rich experience and awareness of the market needs by serving government, institutional and corporate clients around the world in the past 43 years, and has been committed to integrating technology and market resources to help cities build themselves into international events and exhibition destinations. With the rapid technology innovation and the evolution of customer needs, combining digital mindset and technology, especially the demand for sustainable development of cities, brings new opportunity to the market. In view of this, GL events launched the Digital Carbon Neutrality Solution for MICE Cities, hoping to take advantage of the highly open platform provided by CIIE to keep more clients aware of the new ideas for sustainable development of MICE Cities.
Mr. Jor ZHOU, CEO of GL events China, shared that in recent years, GL events has been increasing its investment in technology to bring customers better experiences and propel effects of events and exhibitions. Especially after the pandemic, customers' demand for digital, online and social activities is growing quickly. Taking the recently-completed online conference with the concept of "Metaverse" as an example, GL events adopted AR/VR/MR technologies, in which participants were presented by avatars, to achieve a new online digital experience of social interaction. Meanwhile, by adhering to the corporate social responsibility of "Think Green, Think People, Think Safe, Think Local, Think Ethics", the Group persists and implements into business development and management, to ensure that it provides clients with premium "Digital Carbon Neutrality" services and strong support for the city to achieve green and low-carbon transformation.
"The future has come, GL events looking forward to continuing to introduce the Group's global resources and technological advantages into China market, adopting digitalization mindset and innovative technologies to help the city build itself into an international exhibition and events destination, and realize the city's brand power," said Jor ZHOU.
Probing Industry Trends and Opportunities in the Post-Pandemic Era
To improve the internal-and-cross-industry communication, on Nov 6 and Nov 7, GL events launched 4 sessions of hybrid “G-Lounge Talk”, by inviting Mr. ZHOU Yiwei, General Manager of BCG Exhibitions & Events, Mr. YANG Shengxin, Marketing Director of AS Monaco Football Club China, Mr. YANG Bo, Deputy General Manager of Unilumin Sports, Ms. LU Min, SGS Knowledge Sustainability Solutions Product Manager of SGS-CSTC Standards Technical Services Co., Ltd., Mr. FAN Songhe, General Manager of Guangzhou Yuexiu International Convention Center, Ms. SUN Qixian, Vice President of Government Relations and Public Affairs of Weber Shandwick China, and Mr. CAO Jing, General Manager of China National Sports International, from the four perspectives of "ecological development, branding influence, visionary power and MICE cities’ competitiveness", to jointly explore the opportunities and challenges of the development of the MICE industry, new trends of brand marketing, green and smart venues management and sustainable competitiveness of cities in the post-epidemic era.
In the afternoon of Nov 6, French ambassador to China Mr. Laurent Bili and Consul General of France in Shanghai Mr. Benoit Guidée, together with the delegation group visited GL events booth. Ms. Inès GINON introduced the 3 core businesses and Mr. Laurent Bili affirmed the development of GL events in China over the past 15 years.
During the exhibition, we also welcomed government clients including Qingdao Council for the Promotion of International Trade, Tianjin Ministry of Industry and Information Technology, Shanxi Construction & Investment, Xiamen Bureau of Commerce, Convention & Exhibition Bureau, Qingpu District Administrative Committee, Lujiazui Financial City Development Board, Australia China Chamber of Commerce, International Civil Defense Coordination Agency, and MICE Industry Association, as well as representatives of other enterprises such as Vale, Junfa Group, SGS, Shenyang New World Expo, etc.
In response to the theme of the CIIE, “One Step Forward to Protect the Earth" donation campaign was launched on the exhibition opening day. On the third day, 5 million steps of donations was successfully raised, and donation target was achieved for the guardianship of clean water and blue sky.
Participating in the CIIE for three consecutive years, GL events has "new changes" each time. For the first year, the corporate’s 3 core businesses were introduced and promoted. In the second year, the exhibition area was expanded by nearly 70%, and the solution for the development of MICE cities under the pattern of "dual circulation" was officially launched. And this year, the Digital Carbon Neutrality Solutions for MICE Cities Development unveiled on CIIE’s launching center, together with the LIVE program of “G-Lounge Talk”, are the latest localized measurements based on the insight into the Chinese market and the construction of industrial ecology.
The CIIE provides an open & win-win platform for international enterprises to further its localization development in China market. GL events looks forward to develop more business opportunities, and will keep introducing more cutting-edge concepts and innovative technologies & solutions to push forward sustainability management of local exhibition industry, to enhance the awareness of sustainable development, and contribute to the realization of China's "Double Carbon" goal.
