On March 22, 2024, the 35th China (Beijing) International Wallcoverings & Home Furnishings Exhibition ("BWFE2024") concluded successfully at the China International Exhibition Center (Shunyi Hall) in Beijing. In the past three days, a large number of professionals in the home furnishing industry gathered at the grand event, showcasing a vibrant ecosystem of the industry.
The Golden Window Period for Industry Development
The exhibition venue is bustling with attendees
Boosted by a series of recent favorable policies and incentives during the initial phase of industry development, BWFE2024 also demonstrated robust vitality.
Building on the successes of the 34 exhibitions before it, BWFE2024 has evolved into a comprehensive home furnishings exhibition platform dominated by wallcoverings, encompassing all categories of home furnishing. The exhibition showcased a wide range of integrated home furnishing products, covering whole-house furnishings, curtain fabrics, wall decorative materials, smart home furnishings, home accessories, artistic coatings, smart shading, carpets, and more.
Booming Industrial Ecosystem
Throughout the three days from March 20 to 22, BWFE2024 experienced a constant surge of visitors, including distributors, designers, and industry media. Visitors enthusiastically walked into major brand booths to stay updated on the new products and developments from various enterprises, listened to the voices of the industry, and sensed ongoing industrial changes. Enterprises, distributors, designers, and other industrial forces proactively interacted and sparked new business ideas, collaborating to create new development opportunities in the era of inventory home furnishing.
During the just concluded annual “Two Sessions”, full affirmation was given to activating the old house renovation market in the current era. All leading home furnishing brands are also making new deployments from design and R&D to production and even end channels. The hugely promising industrial ecosystem gradually surged and took shape at BWFE2024.
Accurate Industry Resources Connectivity
Unprecedented Surge in Business Realization
In the home furnishing industry, especially in the wallcoverings segment, BWFE has long been one of the most valuable exhibition platforms in the minds of home furnishing practitioners. This year's BWFE specifically grabbed the new forms of category integration, scenario integration and surging demand for improved home furnishing in the industry, helping home furnishing professional to take a firm hold on the core value of "business transaction".
By fully leveraging the value of authoritative vertical exhibitions as a bridge, BWFE brings together new products, designs, and trends from the upstream, midstream, and downstream sectors of the industry. This provides a window to gauge industry developments and cutting-edge technologies. It provides firsthand industry information to participating enterprises, distributors, purchasers, designers, and professional buyers, facilitating on-site cooperation.
BWFE2024 accurately targeted professional customer groups for exhibitors and connected high-quality corporate partners with distributors. This approach achieved precise connectivity between the supply and demand sides, maximizing the advantages of the exhibition as a trading platform.
Emerging Directions Manifested in the Three-Day Exhibition
New Opportunities Loomed Right Ahead for Inventory Home Furnishing2023 has been an extraordinary year for China's home furnishing industry, with all members of the industry enduring a challenging winter and finally welcoming the arrival of a promising spring.
To boost industry morale and help enterprises tap into the RMB10 trillion inventory home furnishing market in the new era, BWFE2024 has planned more than 20 exhibition events. These events include the Trend-Space | 2025 Home Furnishing Trend Release Forum, which focuses on Gen Z consumers and explores cutting-edge trends; the 2024 Home Furnishing Trend | China Home Furnishing Industry Ecosystem High-Quality Development Conference, which explores new ideas for the high-quality development of the home furnishing industry; the 2024 China Home Furnishing New Product & Trend Grand Event, which comprehensively showcases the latest products and trends in the home furnishing industry in multiple dimensions; the Design Activates Industry, Achieve Beautiful Living & 2023 Outstanding Home Furnishing Brand Award Ceremony, which explores how to design and empower the future layout of pan-home furnishing enterprises; and the Winning by Strategy, Going for the Decisive Battle in 2024 | Brand Empowerment Conference. The event discussed strategies for achieving comprehensive empowerment and overcoming challenges through branding, professionalism, and marketing. The event featured the 2024 CBDA China Architecture and Decoration Design Art Works Exhibition and the "Face-to-Face" East-West Design and Exchange Beijing Sub-Forum, emphasizing Green Design and Ecosystem. Additionally, there were various designer-themed sharing sessions and new product launches by exhibitors. BWFE2024 conveyed the current industry trends and market signals to home furnishing professionals, assisting leading brand enterprises, distributors, designers, and other home furnishing professionals in seizing new opportunities and pursuing growth in the era of inventory home furnishing.
Although the 2024 exhibition has concluded, BWFE will continue to forge ahead with all members of the home furnishing industry to witness and usher in a new chapter of industry development in the era of inventory home furnishing!
We believe that the conclusion of BWFE2024 only marks a new beginning for the industry, and we look forward to meeting all of you again!